Pro4
Industry
Hospitality
Year :
2024
Overview
Pro4 isn’t just a co-living space, it’s what happens when premium design meets roommate chaos and somehow makes it all work. Built for young professionals who want more than a leaking PG and less than a lonely 2BHK, Pro4 had to feel sharp, sorted, and a little self-aware.
We created a brand identity that speaks the same language as its audience: part sass, part structure. The tone is confident, the design is clean, and the vibe is very much “we get you.” Because this isn’t just where you crash, it’s where you grow, glow, and outgrow.
The Challenge
Co-living in Bangalore is either too basic, too bougie, or just too broken.
From sketchy rentals to overpriced studios, young professionals are stuck choosing between “barely liveable” and “wildly unaffordable.”
Pro4 knew what it didn’t want to be. But that still left the question: what kind of space do today’s 25-year-olds actually want to call home?
Our challenge was to cut through the noise.
To build a brand that wasn’t selling square footage, but a mindset.
One that didn’t talk down or try too hard — but met the audience right where they were: in between jobs, dreams, and dinner at 11 p.m.
We weren’t branding real estate.
We were branding relief.
The Solution
We built Pro4 to feel like that one friend who has their life together, but still sends memes at 2 a.m.
The identity was clean, cool, and un-intimidating.
Typography? Sharp, modern, and full of structure.
Colours? Fresh and calming.
Tone of voice? Equal parts adulting and irony. We swapped brochure-speak for honesty, humour, and the occasional “bro.”
Every touchpoint — from onboarding kits to Instagram captions — was designed to say: “You’re not just renting a room. You’re joining a community that gets it.”
Because in a city that’s always moving too fast, Pro4 became the pause — the place where work, rest, and ramen all fit under one roof.
