Sector
Product and Services
Our Role
UI UX + Development
Toolkit
Figma + Wix Studio
Wrapped In
20 Days
In Short
We built Howie Do It as a bold personal brand website for India’s “gold man,” a strategist behind names like FittGen, FitTeen, FittKid, and MonoGiant. A punchy showcase that merges Chennai grit with Dubai polish and unapologetic creative swagger.
Groundwork
We studied his past brands, tone quirks, and audience expectations. The focus was to merge all sub-brands into one unified voice. Every layout, section, and phrase was tested to sound like him - sharp, witty, and brilliantly unpredictable.
Visual Language
Orange and black anchor the palette, layered with textures, gradients, and news features. The dark theme pops with neon accents and a subtle Creation of Adam nod making every scroll feel both divine and slightly mischievous.
Rollout
We designed interactive hero animations and playful button reveals to keep his portfolio alive in motion. Built fully responsive on Wix Studio with modular content blocks, ensuring every project feels cinematic, cohesive, and distinctly “Howie.”
Feedback
“I didn’t want another boring consultant website. Madhatters got that in one call. They built me a site with more personality than most agencies I know.”
