Sector
Products & Services
Our Role
UI UX + Development
Toolkit
Figma + Wix Studio
Wrapped In
15 Days
In Short
Paul’s Hospital treats sensitive decisions with steady hands. The website had to mirror that. We restructured content around the questions couples actually ask, then brought the essentials forward, expertise, in-house IVF and ICSI capability, endoscopic surgery strengths, and how to reach the team.
Groundwork
We mapped real questions first, symptoms, causes, options, costs, then redrew the flow around core services, infertility, endoscopy, women’s wellness. Proof blocks highlight in-house IVF and andrology labs, experience, and contact clarity to reduce hesitation before calling.
Visual Language
Warm whites, readable typography, and uncluttered service cards create a calm pace. Trust panels surface experience, facility highlights, and location. Blog entries support education without overwhelming the path to booking. The interface stays clinical, human, and direct.
Rollout
Click-to-call routing, anchors, and image optimization improve speed on mobile. FAQ and organisation schema prepared for search clarity and future-proof content updates.
Feedback
“They captured the care and clarity we want patients to feel. Every page guides gently from questions to consultation. The site is calm, intuitive, and completely patient-friendly.”
