Amenkila
Industry
Hospitality
Year :
2025
Overview
Amenkila isn’t just a retreat in Wayanad, it’s an invitation to pause. Set against quiet hills and slow mornings, the brand needed to feel like stillness in a world that won’t sit still.
From the very first brief, it was clear: this wasn’t about creating a loud luxury identity. It was about crafting a brand that whispers through colour, form, and feeling.
We designed a visual language rooted in mindfulness and minimalism. Circular motifs inspired by the architecture. A warm, earthy palette drawn from the land itself.
The Challenge
Amenkila wasn’t meant to compete with resorts.
It was built to disconnect from the very idea of competition, to offer a rare kind of stillness in the middle of Wayanad’s wild beauty. Our challenge was to design an identity that could carry that silence without losing presence.
How do you build a brand that feels like breathing?
That doesn't lean on clichés of luxury or overpromise serenity with stock zen?
We had to craft a brand that could hold space, both in design and in experience. Something timeless, but not distant. Sophisticated, but not sterile. A visual presence that said, “You’re here. That’s enough.”
The Solution
We anchored Amenkila’s identity in slowness.
Every design decision — from the curved, open logotype to the earth-toned palette — was made to echo the retreat’s architecture and rhythm. We chose circular symbols to mirror the natural flow of the space.
The typography was soft but grounded, carrying a quiet confidence.
The tone of voice was minimal and spacious, built to hold room for reflection, just like the rooms themselves.
Photography guidelines focused on texture, breath, and shadow, light through linen, footsteps in soil, the quiet between thoughts.
This wasn’t just branding. It was a feeling that was printed, posted, and pressed into memory.
