Native nest
Industry
Product and services
Year :
2024
Overview
Native Nest didn’t just bring Kerala snacks to Bangalore, it brought Sunday naps, banana leaves, and that one uncle who always has jackfruit chips in his pocket.
Rooted in nostalgia and built for modern city life, the brand needed an identity that felt as familiar as it did fresh. Not ethnic, not exotic… familiar like home.
We designed a brand that could carry memory without becoming a caricature. With hand-drawn elements, cheeky Malayalam-English crossovers, and packaging that looks like it belongs in your childhood kitchen, Native Nest became more than a snack brand. It became an emotion.
The Challenge
This wasn’t just a food brand.
Native Nest was on a mission to teleport Malayalis straight back to their childhood kitchens, one packet of banana chips at a time.
But here's the thing:
Nostalgia is personal.
And in a market where “authentic” often gets packaged as predictable — coconut trees, Kathakali faces, and generic green-gold — we needed to dig deeper.
The challenge was to create a brand that felt genuinely Malayali, but still resonated with a Gen Z or millennial strolling through Koramangala.
It had to be rooted, but not rustic. Fun, but not forced. Emotional, but not sepia-toned.
How do you bottle a feeling without turning it into a stereotype?
The Solution
We treated branding like a homecoming.
The logo was crafted to feel warm and handwritten, like your cousin’s scrawl on a snack tin. The colours were inspired by the snacks themselves: turmeric yellows, banana leaf greens, and jaggery browns. Nothing too polished. Everything familiar.
We built a visual and verbal identity rooted in Malayali realism, not curated heritage. The packaging spoke two languages (Malayalam and meme), and the content tone was pure family group chat energy: nostalgic, hilarious, and deeply specific.
From naming conventions to sticker packs, every detail was designed to make Malayalis in Bangalore go, “Da, this is our brand.”
