Industry
Healthcare
Year :
2023
Location :
Kochi, Kerala
Before We Met
Paul’s had decades of trust in gynaecological health and infertility treatment but almost no digital footprint. The founder believed legacy and good work speak for themselves and they did, just not online. His son, however, saw what was missing: reach, recognition, and relevance. With no social media, no SEO, and a firm resistance to “marketing talk,” our task was to tell their story without losing their sincerity to market care, not just medicine.
After We Met
The shift was instant. We gave their social media a human voice reliable in empathy and expertise. Patient stories, fertility awareness campaigns, and educational posts built trust and broke stigma. Instead of medical jargon, we spoke the language of reassurance empowering people instead of overwhelming them. Today, Paul’s sees around 300 enquiries per month, all from a space that didn’t exist a year ago. Even the founder, once skeptical, now scrolls with pride.
Reach: 1.2M (authentic visibility built purely on trust-led content)
Content Interactions: 3K (strong engagement through awareness-driven content)
Profile Visits: 9.5K Link Clicks: 926 ↑ (steady growth in discovery and brand familiarity)
In Their Words
“The change has been remarkable. We used to rely only on word-of-mouth. Now, people walk in saying they found us online and that connection feels just as personal.”
