Sector
Products & Services
Our Role
UI UX + Development
Toolkit
Figma + Wix Studio
Wrapped In
25 Days
In Short
Epicrunch, by White Loaf Foods, sells rusks and biscuit sticks with an origin story rooted in North Kerala. We rebuilt the site to foreground products, recipes, and distributor enquiries, turning browsing into purchases and partner leads through clear paths.
Groundwork
We mapped two journeys, consumers and distributors. Audited product taxonomy, flavour lists, and copy tone across Products, Our Story, Recipes, and Contact. Prioritised early split to purchase or distribute, reduced redundancies, and placed enquiry prompts where attention peaks.
Visual Language
Warm whites and bakery tones with product first grids. We created the mascot and packaging system, then translated them into on-site visuals. Clean typography, crumb textures, and simple icons keep appetite high while recipe cards and flavour panels stay scan-friendly.
Rollout
Built with modular product blocks, recipe-to-product linking, and a prominent distributor CTA. Compressed images, responsive layouts, and clear contact options including toll free support and email. Navigation anchors keep movement quick across Products, Recipes, and Story.
Feedback
“They understood what makes our snacks special and built a site that feels honest and approachable. Navigation is smooth, recipes are highlighted, and enquiries are a breeze.”
