Sector
Product and Services
Our Role
UI UX + Development
Toolkit
Figma + Wix Studio
Wrapped In
50 Days
In Short
A community-first fitness identity with distinct paths for FittKid, FitTeen, and adult programs. It showcases coaches and partners while driving sign-ups through CTAs and microsites for Summer Camp and 3v3 tournaments, turning credibility into conversions.
Groundwork
We mapped parent and teen motivations, removed sign-up barriers, and positioned trust upfront with coach profiles, awards, and partners. Seasonal events shaped dedicated Summer Camp and 3v3 pages that simplified outreach, registrations, and communication flow.
Visual Language
Neon edges meet a clean hierarchy. A dynamic, mobile-first layout makes navigation effortless, while CTAs and age-segmented paths create clarity. Each microsite, from 3v3 to Fittgenolyte, carries visual continuity with high-energy imagery and modular design logic.
Rollout
We built a CMS-driven site with modular blocks, optimised assets, and multi-domain routing. Pages for FittKid, FitTeen, and events connect through clear enquiry forms and tel/mailto links. Responsive, scalable, and fast, it delivers performance built for movement.
Feedback
“From mapping parent motivations to making sign-ups seamless, Madhatters understood what makes our community tick. The result is a site that feels alive, organised, and totally FittGen.”
