Sector
Product and Services
Our Role
UI UX + Development
Toolkit
Figma + Wix Studio
Wrapped In
30 Days
In Short
What we churned out for Uncle John who has been serving ice cream for half a century. We translated that heritage into a digital space that feels credible, quick, and recognisable. The new site simplifies product discovery, streamlines store access, and presents the brand as organised experience, not nostalgia.
Groundwork
We rebuilt the flow from a customer’s perspective: see, crave, find. Legacy visuals and store data were audited and condensed into a single scroll. Navigation prioritised flavours and store locations, cutting excess copy and redundant links.
Visual Language
Pastels, crisp whites, and grounded typography create familiarity without clutter. Product imagery takes the spotlight, supported by clean grids and restrained motion. The design carries confidence, not decoration, keeping the brand consistent across desktop and mobile.
Rollout
Developed with compressed assets, modular flavour cards, and a responsive store locator. Enquiry buttons connect directly to maps and calls. The build runs light, fast, and scalable, giving the brand a digital home built for longevity. A sundae well spent. :)
Feedback
“From flavour cards to store locators, every detail was thought through. Madhatters built a digital experience that respects our heritage but feels fresh.”
