mango point
Industry
Food & Beverage
Year :
2023
Location :
Chennai
We helped MangoPoint evolve from a seasonal fruit company to a funded FMCG brand with packaging upgrades, stronger storytelling and year-round digital presence.
MangoPoint began with a simple promise: premium mangoes delivered fresh, fast, and honestly. But as a seasonal business trying to grow into a year-round FMCG brand, they needed more than good fruit; they needed a brand that people could remember even in December. Their identity was scattered, their packaging didn’t match their ambition, and their social media lacked the consistency needed to build trust. MangoPoint had potential; it just needed a shape.
Before We Met
MangoPoint was known locally for high-quality mangoes, but their brand presence didn’t carry the same strength. Once the season ended, the brand went quiet both online and in consumers’ minds. Branding was underwhelming, social media was generic, packaging lacked personality, and recall was entirely seasonal. Their growing FMCG line (jams, juices, pickles) wasn’t getting visibility or structure, and there was no cohesive identity tying everything together. Without a clear brand voice or consistent communication, MangoPoint risked being seen as a generic fresh fruit business rather than a year-round food brand.
After We Met
We rebuilt MangoPoint into a brand people could recognise instantly, season or no season.
Their visual identity was refreshed with a vibrant, contemporary system that captured the spirit of mango culture. Packaging across FMCG lines was redesigned to be retail-ready, recall-driven and flavour-forward. Social media shifted from dry product posts to emotion-led content that celebrated mango nostalgia, regional fruit culture, and everyday cravings. This created a year-round presence that stayed memorable even in off-season months.
We crafted product narratives, communication frameworks, and launch campaigns to support their FMCG expansion. The new brand consistency and improved storytelling helped MangoPoint appear on Startup Singam, showcasing their business to investors and expanding their audience.
Our work played a key role as they strengthened their positioning for growth, culminating in their successful funding round.
Results
Instagram reach hit 2.2M (up 64.7%) and Facebook views crossed 4.2M for the year
MangoPoint secured ₹3.5 crore in funding from The Chennai Angels, validating their brand story and growth potential.
The Startup Singam appearance opened the brand to a wider consumer and investor audience.
Packaging upgrades improved shelf visibility and consumer trust, helping new products gain traction.
From a seasonal mango seller, MangoPoint is now recognised as a vibrant, year-round food brand with a clear path for expansion.
