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Case

Study

Here’s the thinking, testing, tactics, and tweaks that made our work work. A behind-the-curtains look at our most effective and prettiest campaigns.

Case

Study

Here’s the thinking, testing, tactics, and tweaks that made our work work. A behind-the-curtains look at our most effective and prettiest campaigns.

Metashot

Industry

Products & Services

Year :

2023

Location :

Bangalore

We gave MetaShot the storytelling, spark, and scroll-stopping punch it needed to hit sixes on screens and with investors.

MetaShot set out to change how India plays cricket by turning every living room into a virtual stadium. The product had the spark, the tech and the novelty, but the brand needed momentum, storytelling, and campaigns that could match the scale of its ambition.

Before We Met

MetaShot had a brilliant product with a deeply engaged early user base, but the brand lacked a consistent voice, launch strategy and content engine. They needed campaigns that could communicate the excitement of VR cricket to the masses, build community, and prepare the brand for scale, visibility and investor attention.

After We Met

We became their end-to-end creative partner, helping shape MetaShot’s rise from a niche gaming product to a mainstream conversation.

We conceptualised and produced their Diwali campaigns centred around bringing families and friends together through virtual cricket.

We supported Kickstarter and new feature launches with campaign ideas, scripts and creative rollouts that amplified curiosity and conversions.

Our ads and campaign formats brought personality, fun, and high-repeat watch value to the brand, turning MetaShot videos into binge-worthy digital content.

The brand’s momentum escalated, contributing to MetaShot securing ₹11 crore in funding from Sauce VC and other investors.

Results

  • Average 22.6M views in a month across campaigns.

  • Strong traction with repeatable, share-heavy content formats that expanded the audience.

  • Funding of ₹11 crore led by Sauce VC and others.

  • Brand awareness surged as MetaShot became one of India’s most exciting gaming startups.

  • Increased conversions and community engagement across launches, festive campaigns and product rollouts.

This is where smart stories get louder.

Tap to turn your story into sound

This is where smart stories get louder.

Tap to turn your story into sound

This is where smart stories get louder.

Tap to turn your story into sound