Industry
Products & Services
Year :
2024
Location :
Bangalore
Before We Met
A grocery app made for Malayalis away from home. Native Nest had all the right ingredients: Kerala snacks, fruits, baked goods, spices and fresh catch straight from home, delivered across Bangalore. The only thing missing? The emotion of opening a parcel from Amma.
After We Met
We gave the brand its homecoming moment. Reels that smelled like banana chips. Memes (and product showcases) that quoted Mohanlal before breakfast. Nostalgic one-liners about kappa biriyani cravings at 2 AM. We turned the feed into a pop-culture playground for Malayalis who miss the sound of rain on red roofs.
App Installs: 15 K in 3 months (strong traction within the Bangalore Malayali crowd)
Views: 2.7 M (high recall through relatable content and nostalgia-driven humour)
Link Clicks: 42.5 K ↑ (consistent curiosity and app conversions)
Content Interactions: 4.8 K ↑ (healthy engagement across memes, reels and regional posts)
In Their Words
“Our biggest win with Madhatters was how they captured emotion. They turned everyday grocery shopping into memories of home, something we never managed to put into words ourselves.”
