Industry
Food and Beverages
Year :
2025
Location :
UAE
Before We Met
MOM was serving fresh, calorie-counted meals but losing the scroll battle without a brand voice or theme. Also, just one subscription plan but a lot more plans on the table with an expansion in all directions with cafes, food trucks, ai-systems, sub-brands and so on. Online, the feed was flat, missing the speed, flavour, and confidence it delivers conveniently on the table. Their grid was scattered and a personality? Invisible.
After We Met
We injected the brand with the same energy it serves hot daily. Clean visuals with tight copies, clever angles, and high-res food porn that make mouths water alongside trends that kept the feed premium and fresh. Most of it is easy since Marco Pierre White feature in half our reels alongside SuitChef teasers, launch campaigns, and a lot of collaborations with MMA fighters. Today, MOM’s social media is sharp, funny, and infinitely more us, speaking to the busy, health-conscious crowd in the UAE.
Views: 5M (strong visibility and recall)
Reach: 1.9M ↑ (consistent growth across campaigns)
In Their Words
“We always had great food. Madhatters helped us serve it with flavour online. Now the brand moves with the same energy as our kitchen.”
