Industry
Food and beverages
Year :
2017
Location :
UAE • South India
Before We Met
Falooda Nation had great desserts but no clear story. They lacked a distinct voice, mascot and consistent digital presence. The brand blended into a sugar-heavy F&B market where everyone looked the same with their neon signs.
After We Met
Built a mascot-led identity (the penguin) that became instantly recognisable.
30x engagement growth on Instagram in just 6 months.
Weekend footfall spiked across outlets through sharp campaign rollouts.
Expanded from 1 store in 2018 to 50+ across South India & UAE.
Built a loyal 43K+ online community driving UGC & repeat visits.
Store launches delivered queues down the street, consistent opening-weekend sell-outs.
Averaging 1–2M monthly impressions organically.
Falooda Nation became a name people associate with milestones and celebrations thanks to its strong brand identity powered by strong storytelling and campaign-driven growth.
In Their Words
“Our journey from one store to fifty wouldn’t have happened this fast without the clarity and creativity Madhatters brought.”
