Industry
Food and beverages
Year :
2023
Location :
Chennai
Before We Met
Although they started with premium mangoes and FMCG products, once the season ended, it was time to pack things up. On social, the brand came across as seasonal, dry, and generic. More than posts, they needed a strategy that made people see mangoes everywhere and crave them all year round, even when it was off the table.
After We Met
We turned their grid into a fruit basket. Banganapalli to Imam Pasand, each mango sat under its own spotlight alongside juices, jams, and FMCG products. Recognition ripened fast, as you see below. No longer a seasonal seller but a credible name people still reminisce about in December.
₹1M fundraise from Startup Singam on Vijay TV
Reach: 3.29M (great visibility)
Content interactions: 13.2K (healthy engagement)
Link clicks: 89.1K (exceptional curiosity)
Profile visits: 12.9K Follows: 12.8K (strong conversion)
Campaign spikes during Feb, Aug, and Mar (consistent recall)
In Their Words
“They understood how to make mangoes feel relevant even when they weren’t in season and that changed everything.”
