brand

packages

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Packages

Packages

Epicrunch

Industry

F&B

Year :

2023

Overview

Our first full 3D packaging ride. Two mascots, two worlds. The rusks surfed into buttery bliss, while the Kikstix crew threw a tribal party right on the cup. Each flavour told its own story, loud enough to grab a kid’s hand before the parent could say “no sugar today.” The goal wasn’t just packaging, it was personality. Something that made shelves look alive and exports look exciting.

Scope of work

Mascot-Led Pack Design

Location

Calicut

Duration

10 Days

Scope of work

Mascot-Led Pack Design

Location

Calicut

Duration

10 Days

Before We Met

We had to design for two product lines that shared the brand but not the energy. Kikstix was young, wild, and rhythmic. Rusks were chill and golden. Printers, textures, export specs, and deadlines - all running together. The trick was to make them different without disconnecting the family.

After We Met

We gave Kikstix a tribal festival vibe with detailed masks, bold typography, and punchy reds that screamed adventure. The rusks got a calmer, sunny palette and a mascot that literally surfed through butter swirls. Both packs shared one visual DNA; clear hierarchies, easy reads, and a finish glossy enough to stand out under retail lights. Fun, fluent, and shelf-smart.

This is where smart stories get louder.

Tap to turn your story into sound

This is where smart stories get louder.

Tap to turn your story into sound

This is where smart stories get louder.

Tap to turn your story into sound