brand
packages
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MangoPoint
Industry
F&B
Year :
2023
Overview
MangoPoint sells joy in mango form, lollipops, toffees, and treats. We built packaging that shouts fresh in three seconds yet reads clean at kirana counters. Sunny mango yellow with leaf-green accents and juicy gradients cue flavour. Big product photos win attention. Clear variant names guide quick grabs. FSSAI and nutrition panels stay tidy. The system scales from single wraps to family pouches without losing vibe.
Before We Met
This one came with a ticking clock and a small army of SKUs. Visibility, recall, and retail-friendliness were all part of the brief. Confectionery fights for one square foot of attention. Packs hang on strips and kids choose by colour. Parents scan MRP, ingredients, dates, while retailers need hooks that do not tear. One look had to feel ripe, separate variants fast, and leave room for compliance without killing the fun.
After We Met
We refined the core brand palette into sun-washed yellows, deep leaf greens, and natural gradients that mimic the fruit’s texture. Every label followed a strict visual grid, keeping product photos crisp and compliant. Outer packs hold smaller units neatly, making shelf-stocking smoother and brand presence bigger without clutter.
