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Hoy Momo
Industry
F&B
Year :
2024
Overview
We wrapped the street-side comfort of Hoy Momo into paper boxes that look as warm as the food inside. Steam-inspired gradients, spicy reds, and sauce-splash patterns make every box shout “fresh out of the pan.” Typography stays chunky, confident, and just a bit messy. Like a bite that’s too good to stay neat.
Before We Met
We had one rule to remember: it’s always about the momos. The rest was a sprint against time and folds. Tight deadline, tight folds, tighter margins. The aim was to balance street food soul with shelf-ready polish without losing flavour in translation.
After We Met
We extended the orange from their logo into a full theme of warmth and appetite. The takeaway bags and boxes share one language of bold colour, sharp type, and a hint of street-side grit. Every pack feels handmade, from texture choices to steam curls, tying together dine-in chaos and takeaway convenience in one unified look.
