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MetaShot
Industry
Products & Services
Year :
2024
Overview
MetaShot puts a real cricket bat in your hands, then turns the living room into a pitch. A bat in the box, sensors inside, play on screen. Our packaging had one goal, win the aisle and win the thumbnail, then explain in seconds. Big bat hero, boundary stripes, high-contrast red, quick compatibility icons, and a QR teaser lead from glance to grab to play, with an unbox sequence that feels inevitable.
Before We Met
Retail shelf, ecommerce thumbnail, courier box, and unbox video needed one design that never loses the thread. Kids buy with heroes and colour, parents read safety and setup. The brief was crisp, approvals were fast, the build stayed smooth, yet the information load still had to fit cleanly, clearly, and confidently for everyone.
After We Met
We put the bat front and centre, life-size across the face. Impact red, speed stripes, and a promise line land the idea fast. Side panels handle compatibility, age, safety, and warranty. The back shows a three-step setup with icons. Inside, a snug tray and seal stickers choreograph unboxing cleanly, everywhere. First-pass approval.
